While you don't want to abuse this approach, emotion is an incredibly powerful driver that can influence the way people act and respond to your product or service.
7) GoPro: "Fireman Saves Kitten" If you're familiar with GoPro's user-generated content, you probably noticed that this isn't their typical video.
The video follows one woman's relationship with running in reverse, from her running the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born.Click the CTA, and you'll get taken to a campaign website where people can share photos showing how they're honoring their bodies, along with their "number." Pretty cool.Not only has this mentality lead to the demise of traditional marketing efforts, but it's also set the stage for more human interactions between brands and consumers.That way, the video gets its point across and moves the marketing needle while still delighting viewers.They want quarter-inch holes he explains.In other words, we don't want to know what brands are selling, we want to know what's in it for.In this case, it's an elderly man who created a photo book to leave his children and grandchildren as part of his legacy.The Takeaway Think in terms of macro and micro in your video marketing.
Acknowledge those all-too-familiar human emotions like anxiety or self-consciousness, and turn them on their head.
By inserting taglie scarpe inglesi 37 their product into a story of loss, love, and restoration, Google Earth was successful in positioning its capabilities as life-changing - but it doesnt feel too showy.This makes your message not only compelling, but also actionable.When the audience can't predict the outcome, they'll be more likely to remain engaged throughout the entirety of your content.Video marketers, take note.The Takeaway Again, appeal to emotion.According to research conducted by Scott Magids, Alan Zorfas, and Daniel Leemon, customers who are "fully connected" emotionally to a brand spend twice as much on average than customers categorized as "highly satisfied." Take advantage of this by committing to emotionally-charged marketing that makes customers.11) Nike Women: "Better For It" This series by Wieden Kennedy and Nike Women uses honest humor to shed light on the "inner thoughts" women experience at the gym (though I'm certain there is a male equivalent to these types of situations).12) BuzzFeed for Purina: "Puppyhood" Although this video is about a man who adopts and raises a puppy, it's not meant to be inspiring - it's meant to be entertaining.
4) Facebook: "Tips" Series In this video marketing series, Facebook presents 12 different functions of the platform as they relate to real-life user scenarios, such as the need to turn notifications off, add a friend to a group, unfollow your oversharing friend, or use.
By focusing less on their product and more on their mission, Dove has been successful in creating emotional viral videos that have helped them stay top-of-mind.
You can create great videos for social media without all those bells and whistles.